Kirklees music festivals boost economy by £2.25 million
27 February 2019
Marsden Jazz Festival is one of three Kirklees music festivals helping generate £2.25 million of economic impact for the local economy every year.
An update to the Kirklees Economic Impact Study, originally conducted in 2007, focused on Marsden Jazz Festival, Huddersfield Contemporary Music Festival, and Cleckheaton Folk Festival over a two year period from 2015 – 2017. The study looked at visitor figures, visitor profiles, spend, and organisation, finding that since the original research, the combined economic impact of the three festivals has increased by almost 54% to reach approximately £2.25 million per year.
Barney Stevenson, artistic director of Marsden Jazz Festival said, “We are very proud of the income our visitors generate for local businesses. The staggering economic impact of our festival is testament to the vision of the festival founders in the early 1990s to create a festival that would make a difference to the cultural, social and economic life of Marsden and the Colne Valley.”
The study identified a number of factors which created this increase, including larger audiences, higher spending per visitor and the money that the festivals themselves spend and invest locally, which was estimated at over £400k each year. The study also found that these three festivals generate around 88 full-time jobs in the area.
We are thrilled that Marsden Jazz Festival is contributing to the local economy, and hope to continue to do so for many years to come.